Entertaiment means taking people into a world where they can enjoy themselves, get euphoric and forget about their worries. It is an experience in which people feel like they are in heaven, and wish that the moment never ends and just lasts forever.
Entertainment can be a form of art, although it has become strongly associated with amusement and light-heartedness. Nevertheless, it can have serious purposes, such as ceremonies, religious festivals, satire and various forms of theater.
According to Oliver and Barstsch (2010), entertainment can be defi ned as an activity understood objectively that encompasses communication between text and audience from an external stimulus, offers pleasure and requires an audience to exist in a passive form. This is also a key element of consumerism.